{"id":23351,"date":"2026-07-29T13:11:58","date_gmt":"2026-07-29T13:11:58","guid":{"rendered":"https:\/\/source.kitsid.com\/bsite\/?page_id=23351"},"modified":"2026-09-11T08:03:38","modified_gmt":"2026-09-11T08:03:38","slug":"about-us","status":"publish","type":"page","link":"https:\/\/vurelan.com\/bsite\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23351\" class=\"elementor elementor-23351\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7158b01 e-flex e-con-boxed e-con e-parent\" data-id=\"7158b01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40d9d743 elementor-widget elementor-widget-text-editor\" data-id=\"40d9d743\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<style>\n  .vln-about,\n  .vln-about * {\n    box-sizing: border-box;\n  }\n\n  .vln-about {\n    --ink: #352c29;\n    --text: #5b524e;\n    --muted: #766d68;\n\n    --aqua: #dcecea;\n    --aqua-soft: #edf5f3;\n    --cream: #f8f3e9;\n    --paper: #fcfaf6;\n    --white: #ffffff;\n\n    --line: #bbb9b2;\n    --line-soft: #d2d0c9;\n\n    width: 100%;\n    margin: 0;\n    padding: 0;\n    background: var(--white);\n    color: var(--ink);\n    font-family: Arial, Helvetica, sans-serif;\n    line-height: 1.7;\n  }\n\n  .vln-about a {\n    color: inherit;\n    text-decoration: none;\n  }\n\n  .vln-wrap {\n    width: 90%;\n    max-width: 1180px;\n    margin: 0 auto;\n  }\n\n  .vln-kicker {\n    display: inline-block;\n    color: var(--ink);\n    font-size: 10px;\n    font-weight: 800;\n    letter-spacing: 2.1px;\n    text-transform: uppercase;\n  }\n\n\n  \/* ==================================================\n     01 \/ COLLECTION FIRST\n  ================================================== *\/\n\n  .vln-entry {\n    padding: 66px 0 78px;\n    background: var(--paper);\n    overflow: hidden;\n  }\n\n  .vln-entry-top {\n    display: grid;\n    grid-template-columns: 1fr 340px;\n    gap: 60px;\n    align-items: end;\n    margin-bottom: 46px;\n  }\n\n  .vln-entry-brand {\n    margin: 0;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(62px, 11vw, 128px);\n    font-weight: 400;\n    line-height: .84;\n    letter-spacing: -6px;\n  }\n\n  .vln-entry-intro {\n    padding-top: 18px;\n    border-top: 2px solid var(--ink);\n  }\n\n  .vln-entry-intro p {\n    margin: 10px 0 0;\n    color: var(--text);\n    font-size: 13px;\n    line-height: 1.8;\n  }\n\n\n  \/* ==================================================\n     ACCORDION FOLDS\n  ================================================== *\/\n\n  .vln-folds {\n    padding: 4px 0;\n  }\n\n  .vln-fold {\n    position: relative;\n    display: grid;\n    grid-template-columns: 80px 1fr 250px 45px;\n    gap: 28px;\n    align-items: center;\n\n    width: 92%;\n    margin: -1px auto 0;\n    padding: 28px 7%;\n\n    color: var(--ink);\n    border: 1px solid #aaa9a4;\n\n    clip-path: polygon(\n      4% 0,\n      96% 0,\n      100% 50%,\n      96% 100%,\n      4% 100%,\n      0 50%\n    );\n\n    transition:\n      transform .22s ease,\n      background .22s ease;\n  }\n\n  .vln-fold:nth-child(1) {\n    background: var(--aqua);\n    transform: translateX(-3%);\n  }\n\n  .vln-fold:nth-child(2) {\n    background: var(--cream);\n    transform: translateX(3%);\n  }\n\n  .vln-fold:nth-child(3) {\n    background: var(--aqua-soft);\n    transform: translateX(-1%);\n  }\n\n  .vln-fold:nth-child(4) {\n    background: var(--white);\n    transform: translateX(4%);\n  }\n\n  .vln-fold:nth-child(5) {\n    background: var(--aqua);\n    transform: translateX(-4%);\n  }\n\n  .vln-fold:hover {\n    background: #cce1de;\n  }\n\n  .vln-fold:nth-child(1):hover,\n  .vln-fold:nth-child(3):hover,\n  .vln-fold:nth-child(5):hover {\n    transform: translateX(0);\n  }\n\n  .vln-fold:nth-child(2):hover,\n  .vln-fold:nth-child(4):hover {\n    transform: translateX(1%);\n  }\n\n  .vln-fold-no {\n    color: var(--muted);\n    font-size: 10px;\n    font-weight: 800;\n    letter-spacing: 1.3px;\n  }\n\n  .vln-fold-name {\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(30px, 4.8vw, 54px);\n    line-height: 1;\n  }\n\n  .vln-fold-role {\n    color: var(--text);\n    font-size: 13px;\n    line-height: 1.6;\n  }\n\n  .vln-fold-arrow {\n    color: var(--ink);\n    font-size: 22px;\n    text-align: right;\n  }\n\n\n  \/* ==================================================\n     02 \/ BRAND STORY\n  ================================================== *\/\n\n  .vln-story {\n    padding: 92px 0;\n    background: var(--aqua-soft);\n  }\n\n  .vln-story-layout {\n    display: grid;\n    grid-template-columns: .72fr 1.28fr;\n    gap: 80px;\n    align-items: start;\n  }\n\n  .vln-story-small {\n    padding-top: 18px;\n    border-top: 5px solid var(--ink);\n  }\n\n  .vln-story-small strong {\n    display: block;\n    margin-top: 18px;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(27px, 3vw, 36px);\n    font-weight: 400;\n    line-height: 1.18;\n  }\n\n  .vln-story-main h2 {\n    max-width: 800px;\n    margin: 0 0 36px;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(43px, 6vw, 70px);\n    font-weight: 400;\n    line-height: 1.03;\n    letter-spacing: -2px;\n  }\n\n  .vln-story-text {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 36px;\n  }\n\n  .vln-story-text p {\n    margin: 0;\n    color: var(--text);\n    font-size: 15px;\n    line-height: 1.88;\n  }\n\n\n  \/* ==================================================\n     03 \/ CONTRAST\n  ================================================== *\/\n\n  .vln-contrast {\n    padding: 88px 0;\n    background: var(--white);\n  }\n\n  .vln-contrast-heading {\n    max-width: 780px;\n    margin-bottom: 46px;\n  }\n\n  .vln-contrast-heading h2 {\n    margin: 12px 0 0;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(40px, 5.4vw, 62px);\n    font-weight: 400;\n    line-height: 1.06;\n  }\n\n  .vln-balance {\n    display: grid;\n    grid-template-columns: 1fr 110px 1fr;\n    align-items: stretch;\n    border-top: 1px solid var(--line);\n    border-bottom: 1px solid var(--line);\n  }\n\n  .vln-balance-side {\n    padding: 38px 35px;\n  }\n\n  .vln-balance-side:first-child {\n    background: var(--cream);\n  }\n\n  .vln-balance-side:last-child {\n    background: var(--aqua);\n  }\n\n  .vln-balance-side span {\n    display: block;\n    margin-bottom: 25px;\n    color: var(--muted);\n    font-size: 9px;\n    font-weight: 800;\n    letter-spacing: 1.6px;\n    text-transform: uppercase;\n  }\n\n  .vln-balance-side h3 {\n    margin: 0 0 15px;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(30px, 4vw, 44px);\n    font-weight: 400;\n    line-height: 1.05;\n  }\n\n  .vln-balance-side p {\n    max-width: 460px;\n    margin: 0;\n    color: var(--text);\n    font-size: 14px;\n    line-height: 1.8;\n  }\n\n  .vln-balance-center {\n    display: flex;\n    justify-content: center;\n    align-items: center;\n    border-left: 1px solid var(--line);\n    border-right: 1px solid var(--line);\n    background: var(--paper);\n  }\n\n  .vln-balance-center span {\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 25px;\n  }\n\n\n  \/* ==================================================\n     04 \/ FIVE ROLES\n  ================================================== *\/\n\n  .vln-roles {\n    padding: 90px 0;\n    background: var(--cream);\n  }\n\n  .vln-roles-top {\n    display: grid;\n    grid-template-columns: 260px 1fr;\n    gap: 65px;\n    align-items: start;\n    margin-bottom: 38px;\n  }\n\n  .vln-roles-top p {\n    max-width: 720px;\n    margin: 0;\n    color: var(--text);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(29px, 4vw, 44px);\n    line-height: 1.35;\n  }\n\n  .vln-role-flow {\n    border-top: 1px solid var(--line);\n  }\n\n  .vln-role-flow p {\n    margin: 0;\n    padding: 28px 0;\n    border-bottom: 1px solid var(--line);\n    color: var(--text);\n    font-size: 15px;\n    line-height: 1.9;\n  }\n\n  .vln-role-flow a {\n    display: inline;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 26px;\n    line-height: 1;\n    border-bottom: 1px solid var(--ink);\n  }\n\n  .vln-role-flow a:hover {\n    background: var(--aqua);\n  }\n\n\n  \/* ==================================================\n     05 \/ THREE PRINCIPLES\n  ================================================== *\/\n\n  .vln-principles {\n    padding: 88px 0;\n    background: var(--paper);\n  }\n\n  .vln-principles-grid {\n    display: grid;\n    grid-template-columns: .8fr 1.2fr;\n    gap: 75px;\n    align-items: start;\n  }\n\n  .vln-principles-title h2 {\n    margin: 12px 0 0;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(38px, 5vw, 56px);\n    font-weight: 400;\n    line-height: 1.07;\n  }\n\n  .vln-principle-list {\n    counter-reset: principle;\n  }\n\n  .vln-principle {\n    position: relative;\n    padding: 24px 0 24px 75px;\n    border-top: 1px solid var(--line-soft);\n  }\n\n  .vln-principle:last-child {\n    border-bottom: 1px solid var(--line-soft);\n  }\n\n  .vln-principle::before {\n    counter-increment: principle;\n    content: \"0\" counter(principle);\n\n    position: absolute;\n    left: 0;\n    top: 24px;\n\n    color: var(--muted);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 20px;\n  }\n\n  .vln-principle strong {\n    display: block;\n    margin-bottom: 6px;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 24px;\n    font-weight: 400;\n  }\n\n  .vln-principle p {\n    max-width: 600px;\n    margin: 0;\n    color: var(--text);\n    font-size: 14px;\n  }\n\n\n  \/* ==================================================\n     06 \/ OPEN STATEMENT\n  ================================================== *\/\n\n  .vln-open {\n    padding: 92px 0;\n    background: var(--aqua);\n  }\n\n  .vln-open-inner {\n    display: grid;\n    grid-template-columns: 150px 1fr;\n    gap: 55px;\n  }\n\n  .vln-open-mark {\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 48px;\n    line-height: 1;\n  }\n\n  .vln-open h2 {\n    max-width: 920px;\n    margin: 0;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(46px, 6.8vw, 80px);\n    font-weight: 400;\n    line-height: 1.03;\n    letter-spacing: -2px;\n  }\n\n  .vln-open-note {\n    max-width: 680px;\n    margin: 32px 0 0 auto;\n    padding-top: 24px;\n    border-top: 1px solid #9db9b5;\n    color: #504b47;\n    font-size: 15px;\n    line-height: 1.85;\n  }\n\n\n  \/* ==================================================\n     07 \/ QUIET ENDING\n  ================================================== *\/\n\n  .vln-ending {\n    padding: 70px 0 78px;\n    background: var(--white);\n  }\n\n  .vln-ending-inner {\n    display: grid;\n    grid-template-columns: 1fr 360px;\n    gap: 70px;\n    align-items: end;\n  }\n\n  .vln-ending h2 {\n    max-width: 720px;\n    margin: 12px 0 0;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(37px, 5vw, 58px);\n    font-weight: 400;\n    line-height: 1.06;\n  }\n\n  .vln-ending p {\n    margin: 0;\n    padding-top: 20px;\n    border-top: 3px solid var(--ink);\n    color: var(--text);\n    font-size: 14px;\n    line-height: 1.85;\n  }\n\n\n  \/* ==================================================\n     TABLET\n  ================================================== *\/\n\n  @media (max-width: 900px) {\n\n    .vln-entry-top,\n    .vln-story-layout,\n    .vln-principles-grid,\n    .vln-ending-inner {\n      grid-template-columns: 1fr;\n    }\n\n    .vln-entry-intro {\n      max-width: 500px;\n    }\n\n    .vln-fold {\n      grid-template-columns: 55px 1fr;\n      padding: 28px 8%;\n    }\n\n    .vln-fold-role {\n      grid-column: 2;\n    }\n\n    .vln-fold-arrow {\n      position: absolute;\n      right: 8%;\n      top: 28px;\n    }\n\n    .vln-story-text {\n      grid-template-columns: 1fr;\n    }\n\n    .vln-balance {\n      grid-template-columns: 1fr;\n    }\n\n    .vln-balance-center {\n      min-height: 70px;\n      border: 0;\n      border-top: 1px solid var(--line);\n      border-bottom: 1px solid var(--line);\n    }\n\n    .vln-roles-top {\n      grid-template-columns: 1fr;\n      gap: 25px;\n    }\n\n    .vln-open-inner {\n      grid-template-columns: 1fr;\n    }\n\n    .vln-open-mark {\n      font-size: 35px;\n    }\n  }\n\n\n  \/* ==================================================\n     MOBILE\n  ================================================== *\/\n\n  @media (max-width: 650px) {\n\n    .vln-wrap {\n      width: 88%;\n    }\n\n    .vln-entry,\n    .vln-story,\n    .vln-contrast,\n    .vln-roles,\n    .vln-principles,\n    .vln-open,\n    .vln-ending {\n      padding-top: 54px;\n      padding-bottom: 54px;\n    }\n\n    .vln-entry-brand {\n      font-size: 60px;\n      letter-spacing: -4px;\n    }\n\n    .vln-fold {\n      width: 100%;\n      margin: 8px 0;\n      padding: 24px 20px;\n      transform: none !important;\n      clip-path: none;\n      grid-template-columns: 38px 1fr;\n    }\n\n    .vln-fold:hover {\n      transform: none;\n    }\n\n    .vln-fold-name {\n      padding-right: 30px;\n      font-size: 31px;\n    }\n\n    .vln-fold-role {\n      font-size: 13px;\n    }\n\n    .vln-fold-arrow {\n      right: 18px;\n      top: 23px;\n    }\n\n    .vln-balance-side {\n      padding: 28px 22px;\n    }\n\n    .vln-role-flow a {\n      font-size: 23px;\n    }\n\n    .vln-open h2 {\n      font-size: 42px;\n    }\n\n    .vln-open-note {\n      margin-left: 0;\n    }\n  }\n<\/style>\n\n\n<div class=\"vln-about\">\n\n\n  <!-- ==================================================\n       01 \/ COLLECTION FIRST\n  ================================================== -->\n\n  <section class=\"vln-entry\">\n    <div class=\"vln-wrap\">\n\n      <div class=\"vln-entry-top\">\n\n        <div>\n          <span class=\"vln-kicker\">\n            VURELAN \/ About &#038; Collection\n          <\/span>\n\n          <div class=\"vln-entry-brand\">\n            VURELAN\n          <\/div>\n        <\/div>\n\n\n        <div class=\"vln-entry-intro\">\n\n          <span class=\"vln-kicker\">\n            Five Ways In\n          <\/span>\n\n          <p>\n            There is no required starting point.\n            Begin with warmth, texture, structure,\n            simplicity or a more refined upper layer.\n          <\/p>\n\n        <\/div>\n\n      <\/div>\n\n\n      <div class=\"vln-folds\">\n\n\n        <a\n          href=\"https:\/\/vurelan.com\/product-category\/sweaters\/\"\n          class=\"vln-fold\"\n        >\n          <span class=\"vln-fold-no\">\n            01\n          <\/span>\n\n          <span class=\"vln-fold-name\">\n            Sweaters\n          <\/span>\n\n          <span class=\"vln-fold-role\">\n            Warmth and relaxed volume for cooler,\n            slower or more layered days.\n          <\/span>\n\n          <span class=\"vln-fold-arrow\">\n            \u2197\n          <\/span>\n        <\/a>\n\n\n        <a\n          href=\"https:\/\/vurelan.com\/product-category\/knitwear\/\"\n          class=\"vln-fold\"\n        >\n          <span class=\"vln-fold-no\">\n            02\n          <\/span>\n\n          <span class=\"vln-fold-name\">\n            Knitwear\n          <\/span>\n\n          <span class=\"vln-fold-role\">\n            Texture and flexible layering that can\n            soften a more structured combination.\n          <\/span>\n\n          <span class=\"vln-fold-arrow\">\n            \u2197\n          <\/span>\n        <\/a>\n\n\n        <a\n          href=\"https:\/\/vurelan.com\/product-category\/pants\/\"\n          class=\"vln-fold\"\n        >\n          <span class=\"vln-fold-no\">\n            03\n          <\/span>\n\n          <span class=\"vln-fold-name\">\n            Pants\n          <\/span>\n\n          <span class=\"vln-fold-role\">\n            A clear foundation that gives the rest\n            of the wardrobe something to build around.\n          <\/span>\n\n          <span class=\"vln-fold-arrow\">\n            \u2197\n          <\/span>\n        <\/a>\n\n\n        <a\n          href=\"https:\/\/vurelan.com\/product-category\/dresses\/\"\n          class=\"vln-fold\"\n        >\n          <span class=\"vln-fold-no\">\n            04\n          <\/span>\n\n          <span class=\"vln-fold-name\">\n            Dresses\n          <\/span>\n\n          <span class=\"vln-fold-role\">\n            Complete silhouettes for days when\n            one strong piece is enough.\n          <\/span>\n\n          <span class=\"vln-fold-arrow\">\n            \u2197\n          <\/span>\n        <\/a>\n\n\n        <a\n          href=\"https:\/\/vurelan.com\/product-category\/blouses-shirts\/\"\n          class=\"vln-fold\"\n        >\n          <span class=\"vln-fold-no\">\n            05\n          <\/span>\n\n          <span class=\"vln-fold-name\">\n            Blouses &#038; Shirts\n          <\/span>\n\n          <span class=\"vln-fold-role\">\n            Definition and polish without turning\n            the wardrobe into something overly formal.\n          <\/span>\n\n          <span class=\"vln-fold-arrow\">\n            \u2197\n          <\/span>\n        <\/a>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- ==================================================\n       02 \/ STORY\n  ================================================== -->\n\n  <section class=\"vln-story\">\n    <div class=\"vln-wrap vln-story-layout\">\n\n      <div class=\"vln-story-small\">\n\n        <span class=\"vln-kicker\">\n          About VURELAN\n        <\/span>\n\n        <strong>\n          A wardrobe should be able to change its tone without changing its identity.\n        <\/strong>\n\n      <\/div>\n\n\n      <div class=\"vln-story-main\">\n\n        <h2>\n          We build around the spaces between dressed up and dressed down.\n        <\/h2>\n\n\n        <div class=\"vln-story-text\">\n\n          <p>\n            VURELAN brings together sweaters, knitwear,\n            pants, dresses, blouses and shirts because\n            everyday dressing rarely stays in one category.\n            Different moments require different levels\n            of structure, softness and ease.\n          <\/p>\n\n          <p>\n            Rather than defining one permanent look,\n            we focus on pieces that can shift their role.\n            A blouse can sharpen simple pants. Knitwear\n            can soften the same foundation. A dress can\n            make the entire process more immediate.\n          <\/p>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- ==================================================\n       03 \/ BALANCE\n  ================================================== -->\n\n  <section class=\"vln-contrast\">\n    <div class=\"vln-wrap\">\n\n      <div class=\"vln-contrast-heading\">\n\n        <span class=\"vln-kicker\">\n          The Balance\n        <\/span>\n\n        <h2>\n          Good wardrobes often live between two opposite ideas.\n        <\/h2>\n\n      <\/div>\n\n\n      <div class=\"vln-balance\">\n\n\n        <div class=\"vln-balance-side\">\n\n          <span>\n            Side A \/ Structure\n          <\/span>\n\n          <h3>\n            Clear enough to feel considered.\n          <\/h3>\n\n          <p>\n            Pants, blouses and shirts can bring definition\n            when the outfit needs cleaner lines and a more\n            deliberate sense of proportion.\n          <\/p>\n\n        <\/div>\n\n\n        <div class=\"vln-balance-center\">\n          <span>\n            +\n          <\/span>\n        <\/div>\n\n\n        <div class=\"vln-balance-side\">\n\n          <span>\n            Side B \/ Softness\n          <\/span>\n\n          <h3>\n            Easy enough to remain personal.\n          <\/h3>\n\n          <p>\n            Sweaters, knitwear and dresses create room\n            for comfort, texture and simpler ways\n            of getting dressed.\n          <\/p>\n\n        <\/div>\n\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- ==================================================\n       04 \/ CATEGORIES INSIDE STORY\n  ================================================== -->\n\n  <section class=\"vln-roles\">\n    <div class=\"vln-wrap\">\n\n      <div class=\"vln-roles-top\">\n\n        <span class=\"vln-kicker\">\n          One Wardrobe \/ Many Roles\n        <\/span>\n\n        <p>\n          We do not ask every piece to behave the same way.\n          Each part of VURELAN has its own reason to exist.\n        <\/p>\n\n      <\/div>\n\n\n      <div class=\"vln-role-flow\">\n\n        <p>\n          When warmth is the priority,\n          <a href=\"https:\/\/vurelan.com\/product-category\/sweaters\/\">\n            Sweaters\n          <\/a>\n          can become the starting point rather than the finishing touch.\n        <\/p>\n\n        <p>\n          When texture matters,\n          <a href=\"https:\/\/vurelan.com\/product-category\/knitwear\/\">\n            Knitwear\n          <\/a>\n          introduces a softer layer without rebuilding the entire outfit.\n        <\/p>\n\n        <p>\n          For a stronger foundation,\n          <a href=\"https:\/\/vurelan.com\/product-category\/pants\/\">\n            Pants\n          <\/a>\n          create structure that can move between relaxed and refined styling.\n        <\/p>\n\n        <p>\n          When fewer decisions feel better,\n          <a href=\"https:\/\/vurelan.com\/product-category\/dresses\/\">\n            Dresses\n          <\/a>\n          offer a complete silhouette in one direction.\n        <\/p>\n\n        <p>\n          And when the outfit needs greater definition,\n          <a href=\"https:\/\/vurelan.com\/product-category\/blouses-shirts\/\">\n            Blouses &#038; Shirts\n          <\/a>\n          can bring clarity without losing flexibility.\n        <\/p>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- ==================================================\n       05 \/ PRINCIPLES\n  ================================================== -->\n\n  <section class=\"vln-principles\">\n    <div class=\"vln-wrap vln-principles-grid\">\n\n      <div class=\"vln-principles-title\">\n\n        <span class=\"vln-kicker\">\n          What Guides Us\n        <\/span>\n\n        <h2>\n          Less instruction. More possibility.\n        <\/h2>\n\n      <\/div>\n\n\n      <div class=\"vln-principle-list\">\n\n        <div class=\"vln-principle\">\n\n          <strong>\n            Different pieces should connect naturally.\n          <\/strong>\n\n          <p>\n            A wardrobe becomes more useful when\n            categories can mix instead of living separately.\n          <\/p>\n\n        <\/div>\n\n\n        <div class=\"vln-principle\">\n\n          <strong>\n            Repetition should still feel fresh.\n          <\/strong>\n\n          <p>\n            Familiar pieces can return often when\n            their role changes with the combination.\n          <\/p>\n\n        <\/div>\n\n\n        <div class=\"vln-principle\">\n\n          <strong>\n            Personal style needs room.\n          <\/strong>\n\n          <p>\n            VURELAN provides the pieces and directions.\n            The final interpretation belongs to you.\n          <\/p>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- ==================================================\n       06 \/ OPEN STATEMENT\n  ================================================== -->\n\n  <section class=\"vln-open\">\n    <div class=\"vln-wrap vln-open-inner\">\n\n      <div class=\"vln-open-mark\">\n        V.\n      <\/div>\n\n\n      <div>\n\n        <h2>\n          The wardrobe does not have to decide who you are before the day begins.\n        <\/h2>\n\n        <p class=\"vln-open-note\">\n          It can simply give you enough range to respond:\n          something softer, something sharper, something\n          complete or something easy to layer.\n        <\/p>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- ==================================================\n       07 \/ QUIET ENDING\n  ================================================== -->\n\n  <section class=\"vln-ending\">\n    <div class=\"vln-wrap vln-ending-inner\">\n\n      <div>\n\n        <span class=\"vln-kicker\">\n          VURELAN \/ About Us\n        <\/span>\n\n        <h2>\n          Clothes for changing plans, changing weather and changing ways of dressing.\n        <\/h2>\n\n      <\/div>\n\n\n      <p>\n        VURELAN is built around flexibility rather than\n        a single uniform look \u2014 giving each category space\n        to feel distinct while still belonging to the\n        same wardrobe.\n      <\/p>\n\n    <\/div>\n  <\/section>\n\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>VURELAN \/ About &#038; Collection VURELAN Five Ways In There is no required starting point. Begin with warmth, texture, structure, simplicity or a more refined upper layer. 01 Sweaters Warmth and relaxed volume for cooler, slower or more layered days. \u2197 02 Knitwear Texture and flexible layering that can soften a more structured combination. \u2197 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\" thunk-readmore button \" href=\"https:\/\/vurelan.com\/bsite\/about-us\/\"> <span class=\"screen-reader-text\">About Us<\/span>Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23351","page","type-page","status-publish","hentry","thunk-woo-product-list","opn-qv-enable","th-shop-mania-woo-hover-","open-single-product-tab-horizontal","open-shadow-","open-shadow-hover-"],"_links":{"self":[{"href":"https:\/\/vurelan.com\/bsite\/wp-json\/wp\/v2\/pages\/23351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vurelan.com\/bsite\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vurelan.com\/bsite\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vurelan.com\/bsite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vurelan.com\/bsite\/wp-json\/wp\/v2\/comments?post=23351"}],"version-history":[{"count":4,"href":"https:\/\/vurelan.com\/bsite\/wp-json\/wp\/v2\/pages\/23351\/revisions"}],"predecessor-version":[{"id":24414,"href":"https:\/\/vurelan.com\/bsite\/wp-json\/wp\/v2\/pages\/23351\/revisions\/24414"}],"wp:attachment":[{"href":"https:\/\/vurelan.com\/bsite\/wp-json\/wp\/v2\/media?parent=23351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}